ACNE JEANS

WITH AN “AMBITION TO CREATE NOVEL EXPRESSIONS,” ACNE WAS FOUNDED IN STOCKHOLM IN 1996 BY FOUR CREATIVES FROM DIFFERENT FIELDS.  THE PERCEIVED AMBITION WAS TO CREATE AND DEVELOP A LIFESTYLE BRAND THROUGH DESIRABLE PRODUCTS, WHILE HELPING EACH OTHER TO BUILD THEIR OWN BRANDS AND DEVELOP THEIR CREATIVITY THROUGH DIFFERENT OUTLETS.

THE FIRST FULL COLLECTION WAS LAUNCHED IN 1998, WHICH SET THE TONE FOR THE BRAND – A MINIMALISTIC AND EVER-SO SUBTLE LUXURY, WITH A COOL AND UNDERSTATED APPEAL.  REFUSING TO ADVERTISE IN REDUNDANT FASHION MAGAZINES, ACNE PRODUCES THEIR OWN ADS IN THEIR OWN MAGAZINE, ACNE PAPER, TWICE A YEAR.